Services
It all begins with a question, but deciding how to answer that question can be complicated. Often research is boiled down to a questionnaire from a standard template. Q & A exists to bring thought, heart and quality consultation to your research project.
We have over 30 years of experience, and offer a wide and rich range of project scopes. Here are just a few of the ways we can help you answer your business questions.
Our Services
General Web Surveys
A tried and true method, Q & A takes web surveys to the next level by ensuring they are accessible to all, built for a seamless mobile experience, and fit your company’s branding (if applicable).
Other Quantitative
Methodologies
We routinely conduct studies using other methodologies for quantitative data collection including intercepts, phone and mail surveys, home use tests, mystery shopping, and more. Our team has seen it all; if you have a question, we can help you answer it.
Qualitative Methodologies
Our staff moderates from coast to coast in-person and virtually. On every project you can count on our insight, creativity, and experience to apply the appropriate and latest qualitative techniques to accomplish your research objectives. Whether for focus groups, mini-groups, in-depth interviews, shop-alongs, or ethnographies, you can count on our innovative contributions throughout the project.
For projects that require both qualitative and quantitative efforts, we are able to provide you with a seamless experience (and one project manager) by applying key learnings and background from one phase of research to the next.
Sophisticated Analytical Services
We offer statistician involvement throughout projects to determine appropriate statistical methods, survey design, and sample size to reach client objectives.
Quantitative Methods
- Web surveys (including standard mobile first design)
- Phone surveys
- Mail surveys
- Home use tests
Qualitative (in person and virtual)
- Focus groups
- In-depth interviews
- Ethnographies
Analytical Services
- Discrete choice
- Factor analysis
- Regression analysis
- Segmentation
- Driver analysis
- TURF
- Disparity analysis
- Pricing analysis